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 About Us
People
Performance
Perspective
Branding
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Branding
The assurance/performance report card… there is no better way to truly measure your performance in the marketplace than to put your name on it, whether a branded process, product or corporate image. When your customer continues to ask for it, when they miss it, when it’s not there, when they’ll pay more because its value has been made obvious… it’s then you know that what you have set out to accomplish, you have.
Our brand strategy also insures our abilities to track assurance/performance standards. Amongst the clutter of brands, our brand stands out because of its “upbringing.” The Rastelli Brand is treated like a child learning to take its first steps in its introduction to the marketplace, learning quickly from the Rastelli heritage, built on a solid foundation of how to cope with competition and complacency. A Rastelli Brand takes a leadership posture and has the others quickly becoming followers.
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Using USDA's HACCP-based regulations as a
start rather than as a goal, Rastelli Foods in
Swedesboro, N.J., has constructed what is
arguably the finest portion-control processing
operation in the United States today.
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The company, founded by Ray Rastelli 28
years ago in an empty donut shop in a suburban mall,
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